Saturday, 7 December 2013

HOMEWORK

Before I forgot, there is homework to us from Miss Ummi for posted on the blog.
Place each firm you know in one of the four categories of generic business strategies.




Broad
cost-leadership
Google
Facebook
Air Asia
Coca Cola
Mydin
Giant
Digi
Maxis
McDonald’s


Focused
cost-leadership
Tesco
Proton
Subway
KFC
Perodua
Kamdar
Toyota
Victorious Secret

Broad
differentiation
Avon
Kia Motors
IKEA
Old-Town Kopitiam
Al-Ikhsan
Honda


Focused
differentiation
Bonia
JW Marriott
Louis Vuitton
Porsche
Malaysia Airlines Systems
Rolls Royce
Nike

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