Before I forgot, there is homework to us from
Miss Ummi for posted on the blog.
Place each firm you
know in one of the four categories of generic business strategies.
Broad
cost-leadership
|
Google
Facebook
Air Asia
Coca Cola
Mydin
Giant
Digi
Maxis
McDonald’s
|
Focused
cost-leadership
|
Tesco
Proton
Subway
KFC
Perodua
Kamdar
Toyota
Victorious Secret
|
Broad
differentiation
|
Avon
Kia Motors
IKEA
Old-Town Kopitiam
Al-Ikhsan
Honda
|
Focused
differentiation
|
Bonia
JW Marriott
Louis Vuitton
Porsche
Malaysia Airlines Systems
Rolls Royce
Nike
|
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